![]() In her interview segments, Adele wore a striking white pantsuit and spoke with disarming candor about her divorce, her late father’s alcoholism and her experience losing more than 100 pounds through a vigorous training regimen. “She’s as real, as down-to-earth, as we all believe she is,” Winfrey said, introducing the performance. Yet the special seemed to make her relatable even as it rendered her a musical deity. On her CBS special, Adele sang outside the Griffith Observatory in Los Angeles, surrounded by a celebrity audience that included Lizzo, Leonardo DiCaprio and Drake, with postcard-perfect sunset views of the Hollywood Hills. 1 on Billboard’s Hot 100 singles chart for the last four weeks. ![]() “No other artist can release a new album after five, six years and have this kind of success.” ![]() “She defies gravity,” said Tom Poleman, the chief programming officer of iHeartMedia, the country’s largest radio chain. That makes it easier to cut through the noise of the ever-growing amount of new music on streaming services.”Īdele, a 33-year-old North Londoner who has settled in an exclusive enclave in Los Angeles - where she is sometimes spotted courtside at basketball games with her boyfriend, the sports agent Rich Paul - is that rarest of music unicorns: One who not only lands headline-grabbing hits, but does so after years of inactivity, even near silence, contradicting every unwritten rule of pop-star career management, which these days involves a steady stream of songs and near-constant social media activity. “They still buy albums, still listen to terrestrial radio. “Her core fan base is incredibly wide-ranging,” said Hannah Karp, the editorial director of Billboard magazine. ![]() A few weeks ago, Vogue published simultaneous cover stories in its American and British editions. On Sunday, CBS aired “Adele One Night Only,” a prime-time concert special, interspersed with interview segments by Oprah Winfrey, which drew 10.3 million viewers - just shy of the total for this year’s Academy Awards. Yet reports in music trade publications - neither confirmed nor denied by Sony Music, Columbia’s corporate parent - suggest that up to 500,000 copies of “30” on vinyl alone may be ready to go.Ī wave of extremely high-profile promotion means that Adele’s audience has been fully primed. ![]() In fact, since “25” came out in late 2015, only four other titles (three by Swift, plus Drake’s “Views”) have had more than half a million full-album sales in a single week. No album has done so since Taylor Swift’s “ Reputation,” four years ago. But the buzz in the business is that the album’s “equivalent sales” figure - a new metric that reconciles old-fashioned album purchases with song-by-song clicks on streaming services - will easily exceed one million in its first week out, and could go far higher. Her newest release, “30,” which arrives on Friday, is all but assured to be another blockbuster, though just how big is anybody’s guess.Īdele’s label, Columbia, is keeping mum about commercial projections. Her third album, “25,” sold nearly 3.4 million copies in a single week in the United States, smashing records at a time when CD sales were cratering and streaming had not yet proved itself to be the business’s savior. The last time Adele released new music, six years ago, it became the type of hit many in the music industry thought was no longer possible. ![]()
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